24 Hours in Advertising: Thursday, Dec. 18, 2014

Samsung gets dreamy, Serial gets satired, and Cuba gets ready for brands


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Samsung creates a delightful holiday ad
This animated spot tells the story of a young girl's dream, but the best part is that it's told across 74 screens. (Adweek)

20 sponsored gifs that took off on Tumblr
Tumblr put together a list of the Top 20 sponsored gifs that blew up in 2014 with movies and TV shows, including American Horror Story: Freak Show and Orange is the New Black, making the list. (Adweek)

People really want brands to stay out of Cuba
When President Obama announced the U.S. and Cuba would reexamine their fragile relationship, tons of people hopped on Twitter expressing a desire to visit Cuba before brands invade. (Adweek)

Funny or Die satirizies Serial's big finale
Just in time for the final episode of the hit podcast Serial to air, Funny or Die released this video parody showing how the last episode may, or may not, play out. (Adweek)


Around the Web:

21st Century Fox acquires True[X]
In a deal worth $200 million, 21st Century Fox announced it would acquire True[X] Media, a digital advertising company. (The Wall Street Journal)

ASA strikes down on The Walking Dead
The U.K.'s Advertising Standards Authority deemed an ad for the upcoming season of The Walking Dead, showing dead and decomposing zombies, to be too graphic and violent for children. (Media Week)

A look at YouTube rival Vessel
Jason Kilar, the former CEO of Hulu, shared some thoughts on his latest project Vessel, a video platform that looks to rival YouTube by using some of the sites biggest stars. (Re/code)

Snapchat wants to promote musicians
Another bit of information to come out of the Sony hack revealed the company's CEO Evan Spiegel was in talks with Sony to use Snapchat as a platform for promoting musicians. (The Drum)

IAB says 100 percent viewability isn't possible just yet
According to a recent report from the Interactive Advertising Bureau, marketers and advertisers should strive for 70 percent viewability for online ads in 2015. (Ad Exchanger)

Netflix comes to set-top boxes
With Dish Network's new video recording product, Hopper, subscribers will have access to Netflix through their set-top boxes. (Mashable)

$42.5 billion spent so far this holiday season
New data from comScore shows U.S. shoppers have already spent $42.5 billion this holiday season from desktop computers. (Media Post)

Bacardi hopes to return to Cuba
The brand, which was founded in Cuba and exiled from the country in 1960, announced its support for improving relations between the U.S. and Cuba. (Time)


Industry Shake-Ups:

Golden Corral selects its lead agency
Restaurant chain Golden Corral named The Via Agency as its new lead creative team, according to sources. (Adweek)

Droga5 wins Johnsonville account
Johnsonville Sausage selected Droga5 to handle creative work for the brand, which spends roughly $30 million on media each year. (Adweek)

WPP picks a new chairman
Roberto Quarta will join WPP's board effective Jan. 1, 2015 and will help find a replacement for Sir Martin Sorrell. (The Guardian)