24 Hours in Advertising: Thursday, April 30, 2015

Anna Kendrick meditates with Kate Spade, and Dove asks blind women about beauty

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Anna Kendrick's latest Kate Spade spot
In a new spot from Kate Spade's #Missadventure series, Anna Kendrick unwittingly becomes a meditation guru for Lily Tomlin. (Adweek)

Prudential travels to Madagascar in short film 
A touching short film from Prudential South Africa, The Fisherman tells the story of a young boy and his grandfather who work tirelessly each day to catch fish for their village. (Adweek)

Dove asks three blind women about beauty
In Dove's latest campaign, three blind women in Sweden are asked how they define beauty. (Adweek)

Hulu scores rights to Seinfeld
At its Wednesday NewFronts presentation, Hulu revealed that it obtained exclusive rights to stream all nine seasons of Seinfeld. (Adweek)

Microsoft announces new Internet Explorer, U2 jokes ensue 
Earlier this year Microsoft announced its planned to kill off Internet Explorer and replace...

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