24 Hours in Advertising: Monday, Jan. 5, 2015

Oculus Rift rises, Snapchat raises, and McDonald's doubles down on lovin'



Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

The year of Oculus Rift
2015 could very well be the year that virtual reality headsets like Oculus Rift take off as publishers and even marketers finally get on board with the technology. (Adweek)

Adweek's guide to Las Vegas
Just in time for the annual Consumer Electronics Show, here's a guide to all things Las Vegas from shopping and dining to pawn shops and gyms. (Adweek)

Charging devices you need to see
In a time when your mobile phone is essentially an extension of your arm, charging products are more popular than ever. Check out our picks for some of the more interesting on the market. (Adweek)


Around the Web:

McDonald's plans to reinvent itself
Plagued with declining sales, McDonald's rolled out a new campaign for 2015 with an even bigger focus on "lovin.'" (Fortune)

Apple faces false advertising suit
Some believe Apple misled customers and falsely advertised the amount of storage space open on iPhones and iPads because the iOS 8 software takes up so much storage. (The Guardian)

FCC sets date for net neutrality vote
The Federal Communications Commission will vote in late February on the terms of net-neutrality rules. (The New York Times)

Yahoo and Bing crash over the weekend
Both Bing and Yahoo search services went down this past weekend, with Bing being restored within 20 minutes of the outage and Yahoo taking a few hours to be restored. (CNBC)

Snapchat raises $485.6 million
To close out 2014, Snapchat announced it had raised an additional $485.6 million from 23 investors. (Bloomberg)

Twitter sheds light on native video player
The Twitter Video Player will only support videos uploaded through its own service and will support videos up to 10 minutes long. (Tech Crunch)

Taco Bell gives away Doritos
To promote its new delivery app, Taco Bell turned to its partner Doritos to give away one Doritos Locos Taco, up to a total of one million, with every purchase made through the app. (Media Post)

30 creatives under 30
Business Insider compiled a list of the 30 most creative people in the ad business under the age of 30, which includes everyone from copywriters to designers. (Business Insider)


Industry Shake-Ups:

160over90 buffs up its roster
The Newport Beach-based team scored work from the University of Oregon, and the agency also recently won work from Unilever and National Real Estate Development. (Media Post)