24 Hours in Advertising: Friday, May 8, 2015

Lena Dunham directs a fashion short film, and James Franco thanks McDonald's


Here's everything you need to know about the last 24 hours in advertising, in case you blinked. 

Buzzing on Adweek:

Contemplating the .agency domain
Agencies now have the option to purchase a .agency domain name, but is it a worthwhile investment for agencies to make? (Adweek)

Beyoncé claims title of top working mom 
On this year's Most Powerful Moms list, courtesy of Working Mother, Beyoncé claimed the top spot. A handful of media and ad leaders made the cut as well. (Adweek)

Snickers and BBDO NY point out some NYC fails
An out-of-home campaign from Snickers found clever spots around New York to place "You make mistakes when you're hungry" stickers. (Adweek)

James Franco thanks McDonald's
In a column for The Washington Post, James Franco took a stand for McDonald's, writing that the fast-food chain was there for him at a time when no one else was. (Adweek)

Pilates teacher explains "The 'Perfect' Body" video
Casey Ho, the Pilates trainer behind "The 'Perfect' Body" viral video, explained her reasoning for creating the video at StyleHaul's Digital Content NewFronts presentation. (Adweek)

Lena Dunham's short film imagines a woman president
A four-minute short film for Rachel Antonoff, directed by Lena Dunham, imagines a world in which Zoe Kazan is elected the nation's first female president. (Adweek)


Around the Web:

Billboards in Times Square may get smaller 
New York City's Department of Transportation has reportedly been asked to take down the majority of billboards in Times Square because they are simply too big. (AOL News)

Whole Foods for millennials
Whole Foods announced it plans to open a new grocery chain targeted at millennials that will sell lower-priced items. (USA Today)

Yelp looks into selling
Yelp has spoken with potential buyers in recent weeks and is exploring the idea of selling, but nothing has been confirmed. (The Wall Street Journal)

New CEO for Alibaba
Jack Ma, founder of Chinese e-commerce company Alibaba, made a surprising move, replacing the company's CEO. (The New York Times)

Crispin Porter + Bogusky founder dies
Crispin Porter + Bogusky founder Samuel Crispin died on Monday at the age of 90. (Miami Herald)


Industry Shake-Ups: 

Mindshare defends CVS account 
CVS launched a review of its media business. Incumbent Mindshare plans to participate in the review. (Adweek)