24 Hours in Advertising: Friday, Jan. 30, 2015

Mophie debuts epic Big Game spot, Always revives 'Like a Girl' and Lexus makes 1,000 ads


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Always brings back 'Like A Girl' campaign
The "Like A Girl" campaign from Always was a huge hit everywhere, so the brand decided to reinvigorate it for this year's Super Bowl. (Adweek)

Snickers' Super Bowl spot arrives
The much-anticipated Snickers Super Bowl spot, starring Danny Trejo as a very hungry Marcia Brady, has finally dropped. (Adweek)

GrubHub debuts a crazy regional game day spot
Barton F. Graf 9000 in New York created an insane ad for food delivery service GrubHub starring a crazy-aggressive flying burrito. (Adweek)

Burger King fires a sassy tweet to McDonald's CEO
McDonald's CEO Don Thompson stepped down earlier in the week, but Burger King had the perfect, sassy response on Twitter. (Adweek)

Mophie and Deutsch L.A. make an epic Super Bowl ad
Mophie may be a small battery company, but with the help of Deutsch L.A., the brand made an epic, apocalyptic spot for the Super Bowl. (Adweek)

Avocados from Mexico teases first Super Bowl spot
Two NFL legends, Jerry Rice and Doug Flutie, imagine what the very first football draft would have been like for the produce brand's first Super Bowl spot. (Adweek)

Fiat Chrysler reveals plans for the Big Game
Fiat Chrysler announced Thursday it will be returning to the Big Game this year with three spots, but kept most other details about the ads a secret. (Adweek)


Around the Web:

McDonald's CEO is out
Don Thompson is out as CEO of McDonald's after a year of declining sales. He'll be replaced by the current chief brand officer Steve Easterbrook at the end of February. (Reuters)

Nickelodeon dives into streaming
Viacom's CEO announced on the company's earnings call that Nickelodeon will launch its very own subscription-based streaming service in March. (Tech Crunch)

Kate Spade folds its two other brands
Kate Spade announced plans to close all Kate Spade Saturday and Jack Spade stores to focus more on its signature brand. (Market Watch)

Lexus makes 1,000 ads for Facebook
The car brand reportedly created 1,000 different video ads promoting the Lexus NX, which will be targeted to specific users on Facebook. (The Wall Street Journal)

Taco Bell wants a taco emoji, too
Taco Bell is big on social media and recently tweeted about a Change.org petition. The company hopes to get the Unicode Consortium to make a taco emoji. (Grub Street)

Selfridges tries gender neutral stores
U.K. department store Selfridges will combine the men's and women's departments in its Oxford Street store and stock the shelves with unisex clothing. (Huffington Post)


Industry Shake-Ups:

72andSunny joins the Axe roster
72andSunny Amsterdam joined Unilever's roster of agencies for Axe to help with the brand's global strategic positioning. (Adweek)

Highmark moves creative and digital business
Highmark Health entrusted Doner's Detroit office as its new lead creative and media agency after a review. (Adweek)

Unilever consolidates its search marketing
The company consolidated its entire search marketing business with Resolution Media. (Adweek)