24 Hours in Advertising: Friday, Feb. 6, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Tinder puts an end to Gap's pants party Gap just launched a guerilla-style campaign on Tinder inviting people to a "pants party," but Tinder quickly shut it down saying it violated the dating app's terms of service by running an ad without permission. (Adweek) Common narrates NBA All-Star ad The hip-hop artist just narrated two of Microsoft's Super Bowl spots, and now Common voices a nicely animated ad for the 2015 NBA All-Star Game. (Adweek) Old Spice launches another wild campaign The manly brand launched its latest ad campaign with a collection of five kooky 15-second spots that are all pretty much what you'd expect from Old Spice. (Adweek) The branding of Tom Brady Brady's football career won't last forever, so the New England Patriot's quarterback is making some strategic branding moves including upping his social media presence and creating his own logo. (Adweek) SI's Swimsuit Issue features a plus-size model Model Ashley Graham will be featured in the upcoming Sports Illustrated Swimsuit Issue in an ad for bathing suit company Swimsuits For All, which sells sizes 8 through 34. (Adweek) Trojan mocks 50 Shades of Grey The world is patiently waiting for the debut of the 50 Shades of Grey film on Valentine's Day, but until then condom brand Trojan released its own parody of the story. (Adweek) Twitter hits 288 million monthly active users Twitter reported its monthly active users grew 288 million, growing rather slowly year-over-year at a rate of 20 percent, but the company said the number was actually closer to 292 million. (Adweek) Around the Web: Apple's next plan for Beats Music Apple is working on its own subscription music-streaming service using the Beats Music technology and plans to integrate it into iTunes and iOS. (9to5Mac) ESPN helps advertisers go local With the launch of Hometown Group, ESPN hopes to help national advertisers connect with local markets with a focus on radio, digital and mobile. (Media Post) Heineken picks TubeMogul for programmatic video push Heineken recently announced that 10 percent of its advertising budget for 2015 would be dedicated to programmatic advertising relying solely on TubeMogul's software for programmatic video ad buys. (Digiday) Twitter brings tweets to Google searches Twitter and Google closed a deal that will show tweets in Google searches, part of Twitter CEO Dick Costolo's plan to get more non-users onto the site. (Bloomberg) Publicis moves forward on Sapient deal Publicis finally received the green light for its deal to acquire digital company Sapient after the deal was first announced in November. (Publicis Groupe) Amy Pascal steps down post Sony-hack Sony Pictures Entertainment co-chairman Amy Pascal, the subject of many media stories post-Sony hack, will step down from her current role to launch a new production venture under Sony. (Deadline) Adidas investors expect more form the brand Adidas shareholders are not pleased with the brand's performance and are expressing concerns as sales continue to slip in both the U.S. and Russia. (The Wall Street Journal) Industry Shake-Ups: Ace Hardware launches review Ace Hardware has launched a creative review but has not yet released any details regarding the timeline for its decision. (Adweek) Promotions at Havas Havas Worldwide announced a slew of new promotions in its New York office including two creatives leads, Israel Garber and Jason Musante, and three new managing partners. (Agency Spy) Anomaly scores MLB account Major League Baseball just named Anomaly, the agency behind Budweiser's "Lost Dog" Super Bowl spot, its new lead agency. (Agency Spy) Interpublic strikes a deal with Elliott Management Hedge fund group Elliott Management and Interpublic have come to an agreement, with the agency holding company nominating three new members to its board and forming a new finanance committe. (Adweek)

Brand Marketing

24 Hours in Advertising: Friday, Feb. 6, 2015

Tinder ends Gap's pants party, Trojan spoofs 50 Shades, and Common voices new NBA spot

Katie Richards

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Katie Richards