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LOS ANGELES 21st Century Insurance is reviewing creative chores on its $25 million ad account, per consultancy Select Resources International, which is handling the search.
Contenders were undisclosed, but a shortlist could emerge as soon as next week, said Catherine Bension, CEO at Santa Monica, Calif.-based SRI.
21st Century parted with Interpublic Group’s Dailey & Associates last year, after working with the agency for less than a year. Dailey’s campaign featured re-creations of famous movie accident scenes (such as those from Speed and The French Connection) with innocent bystanders calling the insurance company with their tales of woe.
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