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Travelers has awarded its media planning and buying assignments to WPP Group’s MediaCom without a review, the company has confirmed.
Travelers, whose iconic red umbrella logo appears in much of its advertising, spent $83 million on measured media in 2009, according to Nielsen, up 45 percent from the previous year. That figure doesn’t include digital, and sources said Travelers’ total spending surpassed $100 million when digital is factored into the mix. Travelers’ spending is expected to continue rising sharply in the next couple of years, sources said.
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