Winning Attention Starts With Customer-Centric Marketing

Marketers face increasing pressure to break through the noise and create meaningful connections with consumers. But traditional methods of marketing often fall flat, failing to meet today’s expectations for personalized and relevant experiences. To truly engage audiences, brands must rethink their approach—delivering experiences that don’t just capture attention but add real value.

Learn how DoorDash has integrated customer centricity across their marketing with Toby Espinosa, VP of Ads, DoorDash and Ryan Joe, Editor-in-Chief of ADWEEK. You’ll find out:  

• Ways to implement customer-centric marketing strategies that leads to higher engagement and better results 

• How to ensure advertising solutions are additive to the consumer experience and expand on the value exchange

• How brands can connect with consumers in a meaningful way by using a customer-centric mindset

See all upcoming ADWEEK webinars. 

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Speakers

Ryan Joe

Editor in Chief, ADWEEK

Toby Espinosa

VP of Ads, DoorDash

Ryan Joe

Editor in Chief, ADWEEK

As editor in chief, Ryan drives the direction of ADWEEK’s ongoing coverage of the marketing industry. He previously was a Business Insider’s advertising reporter and managing editor of AdExchanger.

Toby Espinosa

VP of Ads, DoorDash

Toby Espinosa leads DoorDash’s ads and promotions business unit responsible for building digital solutions to help advertisers reach all of DoorDash’s audiences. Prior to his current role, Toby was VP of Business Development at DoorDash, where he was responsible for the company’s largest partnerships across the restaurant, grocery, corporate, and retail categories.