Why Agency Leaders Need a Peer Group

Mon, Oct 26, 2026 12:00 PM ET

Right now, agency CEOs, CMOs, and creative directors face uncertainty. AI is rewriting how agencies deliver work, budgets keep tightening, and agency leaders are making high-stakes calls with less room for error. Often, there’s no one in the building who’s faced the same decision to consult.

Agencies Vanguard, ADWEEK’s peer community for agency leadership, was built for this exact reason. Join ADWEEK’s Jenny Rooney, chief brand and community officer, and Alison Weissbrot, executive editor, for a conversation with founding members Abbey Klaassen, CEO of Tinuiti, and Tara DeVeaux, CEO of BCG Worldwide and Burrell Communications Group, on how peer relationships change the way agency leaders think, decide, and lead.

We’ll cover:

  • What separates a working peer group from another industry mixer
  • How Abbey Klaassen and Tara DeVeaux use their peer network to pressure-test decisions most executives are stuck making alone
  • Who’s already in the room, how Agencies Vanguard membership works, and what founding members say has changed since joining

See all upcoming ADWEEK webinars. 

SPONSORED BY Logo of the Sponsor

Speakers

Photo of the speaker, Abbey Klaassen, in the webinar

Abbey Klaassen

CEO, Tinuiti

Photo of the speaker, Tara DeVeaux, in the webinar

Tara DeVeaux

CEO, Burrell Communications Group and BCG Worldwide

Photo of the speaker, Jenny Rooney, in the webinar

Jenny Rooney

Chief Brand and Community Officer, ADWEEK

Photo of the speaker, Alison Weissbrot, in the webinar

Alison Weissbrot

Executive Editor, ADWEEK

Register