How to Turn Brand Awareness Into Sales

A shopper might spot a brand on social, look it up in search, and buy it off a store shelf a week later. Somewhere along that path, attention turned into a sale, but it’s rarely clear where.

Challenger brands feel that uncertainty most. In baby products, legacy conglomerates outspend newcomers and specialty shelf space is shrinking. Yet Quark Baby went from a handful of stores to more than 4,000 retailers in just a few years.

Learn how Quark Baby got there and how growing brands in any industry can turn awareness into revenue across channels. Join Bridget Westerholz, CMO at illumin, and Garett Senez, VP marketing and partner at Quark Baby.

Learn how to:

• Tie brand investment to the growth metrics your business already tracks 
• Keep your brand consistent from social discovery and search to the retail shelf
• Use customer data to see how people discover, compare, and buy 

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SPONSORED BY

Speakers

Bridget Westerholz

CMO, illumin

Garett Senez

VP Marketing and Partner, Quark Baby

Bridget Westerholz

CMO, illumin

Bridget is a global marketing leader with 25 years of experience driving growth for purpose-led consumer brands across North America, Europe and Latin America. She specializes in building high-performing teams and growing brands through data-driven insights, creativity and operational excellence.

Garett Senez

VP Marketing and Partner, Quark Baby

Garett is a marketing and growth leader with 20 years of experience building brands for global companies, including L’Oréal and Anheuser-Busch InBev. He combines data, AI, partnerships and creative strategy to drive scalable growth and build lasting market momentum.