How to Build an AI Ad Campaign

Marketing leaders expect AI to automate 36% of marketing work by 2028, up from 16% this year, according to a 2026 Gartner survey. Most teams already have the tools. Far fewer have used them to take a real campaign from brief to finished ad.

In this live workshop, follow along as OpenArt’s creative team builds a full campaign in real time, from the brief to a finished ad. They’ll show their work at every step, including the prompts and edits behind each creative decision.

Key takeaways:

• See what building a campaign with AI actually takes, so you can plan for it on your own team
• Refine an ad with targeted edits instead of starting over with a new prompt
• Keep your brand consistent as you adapt one ad into new formats and channels

See all upcoming ADWEEK webinars. 

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Speakers

Max Simonson

Executive Creative Director, OpenArt AI

Chloe Fang

Head of Enterprise GTM, OpenArt AI

Max Simonson

Executive Creative Director, OpenArt AI

Max is a writer and director exploring the intersection of filmmaking, creative direction and generative AI. His work spans films, commercials, fashion and social content, with a focus on narrative and visual storytelling. His fashion short, The Unicorn Symposium, has been recognized by the London Fashion Film Festival and PayPal Melbourne Fashion Festival.

Chloe Fang

Head of Enterprise GTM, OpenArt AI

Chloe leads enterprise go-to-market strategy at OpenArt AI, helping brands, agencies and creative teams integrate generative AI into their workflows. She founded OpenArt Studios to bring AI-powered content production to brands and creative partners. She also serves as president of the MIT AI Club.