Todd Spessard will be the director of content for Atlanta NBC affiliate WXIA, beginning September 3.
Spessard will be responsible for overseeing all aspects of news operations at the station, including content development, talent acquisition, and editorial guidance.
Before joining WXIA, Spessard was the news director at WCNC, Tegna’s NBC affiliate in Charlotte, North Carolina.
“Todd brings forward-thinking leadership that will drive our efforts to expand our digital presence,” said Kristie Gonzales, president and general manager at WXIA. “His strategic vision will help us deliver content across all our platforms that furthers our mission to tell stories and share solutions that make life better for Atlanta.”
Before serving as news director at WCNC, he acted as vice president of content at Griffin Media in Oklahoma City, where he spearheaded content development and media strategy across all company properties and platforms.
His career includes leadership positions at KWTV in Oklahoma City, KOKI and KJRH in Tulsa, KSNW in Wichita, and KMIZ in Columbia, Missouri. He also served as a producer at WDAF in Kansas City and WOOD in Grand Rapids. Spessard began his career as an anchor and producer at KHGI in Kearney, Nebraska.
“I’m excited to join the talented team at 11Alive,” said Spessard. “After three decades in this business, I know how important it is to connect with viewers, whether on broadcast TV or streaming. I’m looking forward to working with the team in Atlanta to build on what they have already accomplished and find new ways to serve the community.”
