The intrigue of the midterm elections elevated all three morning news broadcasts, each having more than 2 million total viewers for the week of November, 2.
NBC News’ Today remained the No. 1 morning broadcast in total viewers and the Adults 25-54 demo. It finished 1,000 viewers shy of 3 million total viewers.
Meanwhile, ABC News’ Good Morning America trailed Today by only 76,000 total viewers and had its most-watched week since the week of April 27, 2026. According to Nielsen’s national live+same-day big data plus program ratings, GMA averaged 2.923 million total viewers and 471,000 viewers in the A25-54 demo for the week of Nov. 2. When looking at how it performed in the same week in 2025, GMA was up 7% in total viewers and 8% in the demo.
Today remained in first place in total viewers and the demo, with 2.999 million and 588,000 viewers, respectively, for the week that just ended. When put up against the same week in 2025, Today was up 7% in total viewers but fell by 8% in the demo–the only morning show with declines within this yearly comparison.
CBS Mornings had 2.053 million total viewers and 370,000 viewers in the demo for the week of Nov. 2. Versus the same week in 2025, CBS Mornings was up 6% in total viewers and 10% in the demo.
November 2, 2026 (Nielsen Big Data + Panel):
| ABC | NBC | CBS | |
| • Total Viewers: | 2,923,000 | 2,999,000 | 2,053,000 |
| • A25-54: | 471,000 | 588,000 | 370,000 |
Source: Nielsen, NTI Total Viewers, Adults 25-54 and Adults 18-49 National Live+Same Day Big Data Plus Panel Program Ratings Current Week (w/o 11/2/26), Previous Week (w/o 10/26/26) and Year-Ago Week (w/o 11/3/25). Most Current Data Stream: 2026-2027 Season (9/21 – 11/8/26) and 2025-2026 Season (9/22 – 11/9//26).
