Zombies, Mutants & Resurrection: Magazine Publishing in 2019
For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine [...]
The Facts Behind the Magazine Circulation Figures
Newsstand sales of consumer magazines fell 10% in the first half of 2013. According to Samir Husni's blog posting, I should be jumping for joy -- but I'm not.
JCPenney One of 10 Brands Predicted to Die in Next Year
Brand Marketing
As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1 [...]
Condé Nast Finds Magazine Readership Growing Among Millennials
Performance Marketing
It’s a fairly common assumption that millennials don’t read print media because they’re all too busy browsing blogs, clicking on Facebook links and watching YouTube videos to crack open a [...]
MRI: Magazine Digital Readership Tiny but Growing
Performance Marketing
Magazines' digital readership is making gains, but not enough to offset a decline in print readership, according to the latest GfK MRI Survey of the American Consumer, which tracks magazine [...]
The 10 Most Controversial Mag Covers (Recently) Published
Performance Marketing
Sex sells. If it bleeds, it leads. There is value to shock—you don't have to be slinging dirt for TMZ to understand that.