Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016
The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.
October Was Broadcast TV’s Best Advertising Month Since January 2014
Perhaps the sky isn't falling after all when it comes to television advertising. Robust TV ad sales in October, as the new television season kicked off, drove the U.S. ad [...]
CBS Gets Into the Big Data Game
CBS may have launched a new streaming service (and announced a new one for daughter network Showtime on the heels of the Apple press conference where HBO Now was unveiled), [...]