Royal Wedding Provides $31 Million for Magazines
Performance Marketing
The royal wedding generated an estimated $13 million in incremental retail sales for magazines, a much-needed boost at a time of an otherwise fragile newsstand environment.
Royal Wedding Beer a Stiff Drink
Brand Marketing
Apparently the newest crown jewels are little blue diamonds.
Networks Shell Out for Royal Wedding Pundits
British television has long shelled out the big bucks to hire personalities to cover major state events. Now, American networks are following suit, signing British pundits to both long-term and [...]
Is the Royal Wedding a Bust?
Performance Marketing
The U.S. media might feast on every detail, but across the pond coverage of Kate Middleton’s fairy-tale event has been a study in abstinence
Kate and William Condoms?
Brand Marketing
The Royal Wedding is just a little more than a week away, and businesses have been taking full advantage of the occasion by unleashing a barrage of William and Kate-themed [...]
The Royal Wedding Prepares to Go Viral
Performance Marketing
The royal wedding on April 29 is now only a click (or two) away.