E-book Buyers Are 21% More Likely to Be Female
Brand Marketing
From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as [...]
Penguin E-Book Biz Up 128%
Performance Marketing
In a half-year earnings disclosure from Penguin’s parent company Pearson, the firm announced that Penguin’s global e-book sales grew 128 percent over the last year and now totals 14 percent [...]
Amazon and Barnes & Noble Pull ‘Buy’ Links From Apps
Performance Marketing
In the latest development in Apple’s contentious relationship with booksellers, the country’s two biggest e-book retailers—Amazon and Barnes & Noble—have stopped selling their wares directly to customers through their Apple [...]
Amazon’s Publishing Plans Cause Rivals Some Unease
Performance Marketing
Earlier in the week, Amazon announced that it was hiring Laurence Kirshbaum, the former CEO of Time Warner Book Group, to head a new publishing imprint. This seems like an [...]
Former Time Warner Book Group CEO to Join Amazon
Performance Marketing
Laurence Kirshbaum, former CEO of Time Warner Book Group, will join Amazon Publishing's New York office as vice president and publisher.
E-Book Sales Pass Print on Amazon
Performance Marketing
While the Rapture isn’t scheduled to occur until Saturday, according to members of certain religious fringe groups, it looks like doomsday has come early for publishers of print book