The Newsstand Needs a Business Model That Welcomes Innovation
A small publisher called me a few weeks ago because he wanted his magazine to be distributed across the country. His editorial focus has an appeal that would attract buyers; [...]
WPP Expects More Consolidation Amid Publicis Groupe-Omnicom Deal
Brand Marketing
In releasing 2013 interim results, WPP Group formally addressed the implications of the recently unveiled Publicis Groupe-Omnicom merger, which it described as
Nationwide Consolidates Its Media Account at UM
Brand Marketing
Nationwide kept its U.S. media business in the family by consolidating its at UM, a longtime roster shop. UM, out of its offices in New York and Detroit, will handle [...]
What the Publicis-Omnicom Merger Means to Media Owners
Brand Marketing
It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony.