TV has always been critical to reaching consumers. It’s engaging, impactful and effective. So why isn’t TV data part of your digital customer profiles?
Today’s smart TVs are really just another connected device on the household network. Our new “Straightforward Guide to Using Actual TV Data” explains how advertisers can now align TV viewers to digital identities. Think of it this way: Digital advertisers have long looked at audience behavior as digital-first or mobile-first. But now TV-first audiences can be identified and targeted to build true cross-platform campaigns.
Check out “The Straightforward Guide to Using Actual TV Data.
What does using TV data look like? First off, marketers can identify viewers who watched a particular program, saw a particular ad (or competitor’s ad) or who fit a particular profile. When combined with a brand’s first-party data, this allows advertisers to model TV audiences based on viewing habits of actual customers. That’s a powerful way to assemble a marketing mix or adjust a network buy.
For more insights—including case studies of how leading brands in retail, CPG and QSR and using TV data—click below.
