Your 5 Biggest Questions About the Future of CPG Marketing Answered
CPG brands can no longer ignore the data-driven and programmatic revolution. Yes, big linear TV buys have worked for decades, but with DTC competition and changing consumer behaviors, they just [...]
Data Bunkers Are the Future of Cookieless Marketing
What’s going to replace cookies? It’s one of the biggest questions in advertising right now. The changes to the way advertisers think about identity, targeting and measurement are going to [...]
TV Transformation? It’s All About the Data
The Straightforward Guide to Using Actual TV Data.
Here’s Why It’s Time to Activate TV Audiences
With smart TVs, the television hardware itself makes the jump from traditional to digital media and can be considered like any other connected device in the household.