How Augmented Reality Delivers Real Value

How Augmented Reality Delivers Real Value

Consumers expect experiences, not advertising—here’s how you deliver


Augmented reality (AR) promises to bridge the gap for consumers moving between the physical and digital worlds. And as marketers move into the metaverse, AR has become an easy-to-execute and accessible way to get there.

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Our latest guide, “The Practical Playbook for AR Success,” provides a clear roadmap for taking advantage of AR. In particular, it looks at Web-based augmented reality (WebAR), and how it is being used to deliver experiences that are immersive, accessible and delivering results across the marketing funnel.

The guide includes:

  • A breakdown of WebAR technologies that brands can use to create interactive experiences.
  • Case studies showcasing how brands like Sony, Unilever and AB InBev succeeded with WebAR, highlighting measurable campaign results.
  • Best practices brands should implement when getting started with AR.

Ready to put AR to work for your brand? Download the guide.

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