Driven by growth in online advertising and live events, global entertainment and media revenue is expected to grow 3.9% annually on average over the next five years, jumping from $2.8 trillion in 2023 to $3.4 trillion in 2028, according to a new report from PricewaterhouseCoopers. (Bloomberg)
In its Global Entertainment & Media Outlook 2024-2028, PwC projects that by 2028, “advertising will make up almost 28% of all the money that streaming services make,” marking a notable increase from the 20% that streaming ad sales accounted for in 2023. (Variety)
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