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Social Media Week: Los Angeles (SMWLA) made its return to both the virtual and physical stages this summer. Adweek’s first semi-hybrid event welcomed brand and platform leaders, digital marketers and social media practitioners to discuss this year’s theme of “Reinvention” from June 29 to July 1.
On the final day of the conference, an exclusive group of creators, celebrity influencers, business innovators and brands gathered at the Sunset Marquee for an invite-only event that was also broadcast to the virtual audience.