Wayne Blodwell

Wayne Blodwell

Opinion Contributor
Wayne Blodwell was one of the earliest users of programmatic technologies in the U.K. and has since held various positions that have helped brands leverage the increasing importance of programmatic. He founded The Programmatic Advisory (TPA) in 2016 to take this to the next level with a completely non-conflicted consulting service.

Beyond Transparency, It’s Time to Start Maximizing Capability

Don't make fundamentally flawed decisions when it comes to programmatic advertising.