Vince Pickett
Vince Pickett has 30 years of direct marketing data management expertise across multiple channels and industry verticals, utilizing a wide variety of management and analytic tools for both B-to-B and B-to-C success. Pickett has seen award-winning excellence and the good, the bad and the ugliest of practices used by clients where he and his teams have built or come to the rescue of client organizations. In his career with several service provider companies or as an independent consultant, Pickett advocates for clients to maintain the highest standards of complete and accurate information for every customer, prospect or lead being maintained within the marketing database. Above all else, clean data provides every marketer with the foundation needed to segment accurately for the most efficient programs that provide the greatest ROI.
This blog will look at recent findings, review the latest breakthroughs, ask questions about topics of debate and talk with industry leaders about what is on their minds. It will also, as the title suggests, keep things not quite so serious all the time.
Contact Pickett by email at vpickett@gmail.com or follow on him on Twitter at @vbpickett.
Clue Me In, Please
Performance Marketing
So here we are, halfway through 2013. You, along with everyone, are still trying to find that magic formula to find the perfect 360-degree view of your clients. You have [...]
3rd Pick in the 2013 Marketing Cloud Acquisition Draft Is …
Performance Marketing
Tick-tock. Tick-tock. Gosh, it is almost getting boring around here waiting to see where the next selection will go. Salesforce grabbing up ExactTarget with the first selection was the first [...]
5 Reasons for ‘Why Now?’
Performance Marketing
With the lingering, precarious feelings about the state of the economy, along with plenty of concerns about the business climate in general, I find that there is always a great [...]
The Data Czar and His Ministers
Performance Marketing
I live in a relatively small, rural town of 50,000 residents spread over 61 square miles. My specific neighborhood still has a good number of original owners of the development [...]
How Big Is Your Vision?
Performance Marketing
Way back in the Internet dark ages of January 1996, Bill Gates wrote about and coined the phrase "Content Is King." He was talking of course, about Web content and [...]
But Your Data Is Fine, Trust Me …
Performance Marketing
Data … that great big, hairy gorilla in marketing departments all across the globe. We have Legacy Data, Subscriber Data, Third-Party Data, Business Data, Personal Data, Master Data, Sales Data, [...]