Tonya Powers, Director of Marketing Production Print Solutions, Canon Solutions America
The What, Why and How of Programmatic Print
You can’t disregard digital programmatic altogether, but you can combine the best of programmatic with a channel that consumers engage with away from the screen and on their own time—print.
Print Works and Here’s the Brain Science to Prove It
The noise on digital channels is overwhelming. With email, digital display ads, social media, connected TV, podcasting and more, it’s challenging for consumers to retain all the messages being thrown [...]
Why Print Matters More Than Ever in a Post-Pandemic World
The people you are trying to reach today have different wants, needs and preferences than they did just a year ago. But what they’re really craving is connection.