The Trade Desk
Why an OpenID Is Critical to the Future of Addressable Digital Advertising
The future of addressable digital advertising is all about maintaining an open, clear and effective approach to consumer identity.
How Connected TV Opens Up New Audiences and Opportunities
Connected TV and over-the-top services are not only changing the way consumers engage with television programming, but also how marketers address what they’ve traditionally considered the TV audience.
The State of Programmatic Buying
What are the trends that are going to impact programmatic buying in the near future? We sat down with Tim Sims, VP of inventory partnerships at The Trade Desk, at […]