Sharb Farjami, CEO, Storyful

Why Influence—Not Influencers—Should Matter Most to Marketers

To drive a marketing campaign that generates affinity with an audience, you need to examine the constant flow of information on social media and identify who sits at the center of the conversation and what their impact is on the community.

What Is Social Media Intelligence (and Why Should You Care)?

Understanding the signals consumers leave every day in billions of conversations is the first step to achieving social media intelligence.

Use Social Insights to Bridge the Brand Perception-Reality Gap

Brands need to rethink their approach to social with these three important considerations in mind.