As Global Head of Publisher Strategy & Business Development, Scott Bender leads Prohaska Consulting’s efforts in helping publishers evolve their digital operations to increase revenue. He also oversees the growth of Prohaska Consulting’s client base.
How Programmatic Is Changing the Way Salespeople Work with Ad Operations
Digital ad spending through programmatic channels continues to grow at a rapid pace. According to eMarketer, digital spending through programmatic channels will account for 78% of all digital revenue in [...]