Ryan Durant

Ryan Durant

Opinion Contributor
Ryan Durant is founding partner and current principal at OVO, a brand consultancy based in Portland, Oregon. Founded in 2005, OVO solves critical business issues for clients such as Nike, KinderCare, Thunderbird School of Global Management and Phoenix Art Museum.

How a Short-Term Sacrifice Can Lead to Long-Term Benefits

Looking to Patagonia’s questionable Black Friday advert as an example.