Portrait of Rodney Abbot

Rodney Abbot

Rodney Abbot is senior partner, design at Lippincott. In 20-plus years at Lippincott, while leading initiatives for Dell, IBM, Johnson Controls, Monotype, Nissan, Sprint, Visa and other iconic brands, Rodney has passionately advanced the art and science of design exploration with the integration of business strategy.

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How Brands Can Use Research to Hone a Design or Logo


Knowing your audience and goals with these components will help creative shine.