Rodney Abbot

Rodney Abbot

Opinion Contributor
Rodney Abbot is senior partner, design at Lippincott. In 20-plus years at Lippincott, while leading initiatives for Dell, IBM, Johnson Controls, Monotype, Nissan, Sprint, Visa and other iconic brands, Rodney has passionately advanced the art and science of design exploration with the integration of business strategy.

How Brands Can Use Research to Hone a Design or Logo

Knowing your audience and goals with these components will help creative shine.