Ricardo Baca
Ricardo Baca is the founder and CEO of cannabis marketing and PR firm Grasslands: A Journalism-Minded Agency.
My Agency Has a Monthly Cannabis Stipend. Yours Should, Too
Like most good ideas, this one is borrowed, inspired by Dr. Bronner’s “psychedelic health benefit.”
Ad Agencies Can, and Should, Do More to Support Journalism
Our two worlds need a more symbiotic relationship.
Cannabis Has Grown Up. It’s Time to Ditch the Stoner Jokes
Founder and CEO Ricardo Baca on what CPG marketers get right (and wrong) about cannabis.