MNTN

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Your Complete Guide to CTV Audience Data

You know CTV is the fastest-growing ad channel and that it’s an exciting opportunity for brands of all kinds.

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What Ad Tech Is Missing About CTV

As the ad tech arms race over CTV dominance rises, most CTV platforms are still thinking about the future of TV advertising the wrong way.

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Why CTV Will Be Critical for Driving Q4 Holiday Performance

This upcoming holiday season, consumers will be behaving differently than years past and changes in data tracking have put tried-and-true ad strategies under a cloud of uncertainty.

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What $1 Billion in Transactions Can Teach You About CTV Success

Advertisers across the board are leveraging CTV to tackle common marketing challenges with great success. So why not learn from the best?

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Performance Marketing on TV Is Here to Stay

The pandemic pushed consumer adoption of connected TV over the edge, and forced advertisers and marketers to refocus on driving performance.