Melissa Schumer, President of Digital Entertainment and Gaming, RCPMK
Melissa Schumer oversees the digital entertainment and gaming division at R&C|PMK and applies her strategic and creative communications expertise to brand campaigns, product launches, event activations and thought leadership. She currently serves as a senior communications advisor to leading brands such as Hasbro, YouTube and Red Bull Gaming.
Fans represent the most loyal consumers for any given product. Here’s how Mastercard, Crunchyroll, and Hasbro surprise and delight fans to build their own fandoms.