Margie Chiu
In Praise of the Lowest Common Denominator
Performance Marketing
A few years ago, I was flying back from a client meeting via JetBlue. By the time I boarded the full flight, many of the passengers were already tuned in [...]
The 5 Assassins of Innovation
Performance Marketing
Every company talks about innovation and recognizes the need to be innovative. But then why do so many promising ideas die an untimely death? Let me introduce you to the [...]
The Real Problem with Facebook Advertising: Extreme Engagement
Performance Marketing
The real problem for marketers is that unequivocally all-consuming, immersive Facebook experience. The issue isn't exclusive to Facebook, however. It's any media placement where the site you choose turns out [...]
3 Reasons Popularity is Overrated
Performance Marketing
It seems that we never really lose our obsession with the popular kids. Case in point: the current marketing craze of finding and tapping into influencers.
Random Acts of Appreciation
Performance Marketing
So, will performing random acts of appreciation for your customers make a difference? Absolutely.
Showdown of the Holiday Gadget Wish List: Man vs. Marketer
Performance Marketing
The holiday shopping season is in full swing, and it’s make-or-break time for the hottest category this time of year — consumer electronics. As always, there will be no shortage [...]
Influencing Consumer Decisions at the “Last Meter”
Performance Marketing
Forget about the last mile, it’s all about the last meter. Where the rubber meets the road. The final chance to whisper “choose me.” As marketers, you’re pros at top-of-funnel [...]
Tearing Down the CRM Barriers
Performance Marketing
In networked CRM, there's no tightly defined “conversion path.” Instead, every social media touchpoint serves as a point of entry, interaction and advocacy. Other than that, everything you do in [...]
Should the iPad be in Your Channel Mix?
Performance Marketing
The iPad launch has been manna to procrastinators everywhere, between all those endearing toddler/house pet and iPad videos, the countless tweets and retweets, and a guaranteed handful of daily news [...]
What Would the Korean Taco Truck Do?
Performance Marketing
Some of the most interesting marketing ideas aren't coming from big consumer brands and award-winning agencies, but instead from scrappy local businesses such as Kogi BBQ, AJ Bombers and The [...]