Lynne Capozzi, CMO, Acquia

Consumers Only Give Brands One Chance to Get Data Privacy Right

Establishing a strong foundation of consumer trust could mean the difference between preserving the customer relationship and saying goodbye forever.

How to Rewrite the Playbook on Responsible Data Use and Win Consumer Trust

A mutual agreement or “handshake” between brands and consumers provides certainty about which data can be used and how.

Overcome the Personalization-Privacy Paradox

Marketers find themselves in a paradox, stuck between delivering the levels of personalization consumers crave and finding ways to protect their privacy at the same time. Here are some ways to strike the right balance.