Portrait of Leila Fataar

Leila Fataar

Leila Fataar is the founder of Platform 13. She worked both in senior leadership roles in-house for adidas and Diageo, as well as through her own 10 year cultural marketing and comms agency Spin.

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So Your Brand Wants Cultural Relevance? Your Marketing Playbook Needs To Change

Voice

A closer look at a Guinness reach campaign that successfully blended British and Caribbean cultures.