Laura Schierberl

Laura Schierberl

Opinion Contributor
Laura Schierberl is director of content marketing and communications at Invoca. Previously, she held positions at Oracle, Responsys and Hill & Knowlton, where she honed her skills in all things PR, content and social media.

3 Takeaways for Marketers From CES 2020

CES showed that it's an unwise roll of the dice not to constantly learn about how new devices, networks and voice features will impact CX and relationship marketing in the months to come.

Why DTC Brands’ Reliance on Social Ads Is Unsustainable

It’s imperative for DTC players to accept this emerging reality, mature with the times and adopt stronger first-party data approaches.