Laura Schierberl

Laura Schierberl

Opinion Contributor
Laura Schierberl is director of content marketing and communications at Invoca. Previously, she held positions at Oracle, Responsys and Hill & Knowlton, where she honed her skills in all things PR, content and social media.

Why DTC Brands’ Reliance on Social Ads Is Unsustainable

It’s imperative for DTC players to accept this emerging reality, mature with the times and adopt stronger first-party data approaches.