Kyle Nelson

The Brand Champions of 2018 FIFA World Cup Russia

Opinion: What sponsor activations created the most value and scored big with fans?

Future NBA Hall of Famer Dirk Nowitzki Strikes Career and Social Media Gold

Opinion: Major sports milestones don’t occur every day, but when they do, it seems like the whole world is watching. In March, the Dallas Mavericks’ Dirk Nowitzki became just the sixth player to join the National Basketball Association’s elite 30,000-point club. Achieving that milestone put him in the company of Hall of Fame legends Kareem Abdul-Jabbar, Karl Malone, Kobe Bryant, Michael Jordan and Wilt Chamberlain.