Portrait of Kyle Nelson

Kyle Nelson

Kyle Nelson is the co-founder and chief marketing officer of MVPindex, which ranks, measures and values more than 90,000 of the biggest influencers on social media in sports and entertainment.

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2019 Will See a Change in How Sports Are Processed Over Social Media

Brand Marketing

Opportunities for engagement are seemingly limitless.

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The Brand Champions of 2018 FIFA World Cup Russia

Performance Marketing

Opinion: What sponsor activations created the most value and scored big with fans?

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Future NBA Hall of Famer Dirk Nowitzki Strikes Career and Social Media Gold

Performance Marketing

Opinion: Major sports milestones don’t occur every day, but when they do, it seems like the whole world is watching. In March, the Dallas Mavericks’ Dirk Nowitzki became just the [...]