Kyle Nelson is the co-founder and chief marketing officer of MVPindex, which ranks, measures and values more than 90,000 of the biggest influencers on social media in sports and entertainment.
Opportunities for engagement are seemingly limitless.
Opinion: What sponsor activations created the most value and scored big with fans?
Opinion: Major sports milestones don’t occur every day, but when they do, it seems like the whole world is watching. In March, the Dallas Mavericks’ Dirk Nowitzki became just the [...]