Kyle Nelson

Kyle Nelson

Opinion Contributor
Kyle Nelson is the co-founder and chief marketing officer of MVPindex, which ranks, measures and values more than 90,000 of the biggest influencers on social media in sports and entertainment.

2019 Will See a Change in How Sports Are Processed Over Social Media

Opportunities for engagement are seemingly limitless.

The Brand Champions of 2018 FIFA World Cup Russia

Opinion: What sponsor activations created the most value and scored big with fans?

Future NBA Hall of Famer Dirk Nowitzki Strikes Career and Social Media Gold

Opinion: Major sports milestones don’t occur every day, but when they do, it seems like the whole world is watching. In March, the Dallas Mavericks’ Dirk Nowitzki became just the sixth player to join the National Basketball Association’s elite 30,000-point club. Achieving that milestone put him in the company of Hall of Fame legends Kareem Abdul-Jabbar, Karl Malone, Kobe Bryant, Michael Jordan and Wilt Chamberlain.