Future NBA Hall of Famer Dirk Nowitzki Strikes Career and Social Media Gold

Opinion: No. 41’s achievement vividly showcased the power and potential of social media to reach target markets with precision and meaning

Major sports milestones don’t occur every day, but when they do, it seems like the whole world is watching. In March, the Dallas MavericksDirk Nowitzki became just the sixth player to join the National Basketball Association’s elite 30,000-point club. Achieving that milestone put him in the company of Hall of Fame legends Kareem Abdul-Jabbar, Karl Malone, Kobe Bryant, Michael Jordan and Wilt Chamberlain.