Katherine Hays

Katherine Hays

Opinion Contributor
Katherine is CEO and co-founder of Vivoom, Inc.

Pros and Cons Behind the New Social Networks That Are Attempting to Pick Up Facebook’s Slack

It's been a tough year for the platform, and competitors are trying to fill the gaps.

How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene

DTC companies generate engaging content that their audience wants to share.

How Snapchat Raised the Bar for Brands on Mobile

Opinion: Many questions remain following the remarkable Snap Inc. initial public offering. Is Snap a media company or a camera company? Will Snapchat be the conduit through which an entire generation consumes content? And how will Snap achieve its massive revenue targets?