Katherine Hays Opinion Contributor Katherine is CEO and co-founder of Vivoom, Inc. Voice Pros and Cons Behind the New Social Networks That Are Attempting to Pick Up Facebook’s Slack It's been a tough year for the platform, and competitors are trying to fill the gaps. Voice How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene DTC companies generate engaging content that their audience wants to share. Social Pro Daily How Snapchat Raised the Bar for Brands on Mobile Opinion: Many questions remain following the remarkable Snap Inc. initial public offering. Is Snap a media company or a camera company? Will Snapchat be the conduit through which an entire generation consumes content? And how will Snap achieve its massive revenue targets?