Portrait of Jon Mew

Jon Mew

Jon Mew is CEO of IAB U.K., the industry body for digital advertising. Mew joined IAB U.K. in 2008 as its first head of mobile. He went on to become director of mobile and operations and chief operating officer before taking on the role of CEO in 2017.

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The British Ad Industry’s Fight Over HFSS Digital Ban Isn’t Over

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By Jon Mew

IAB U.K. CEO Jon Mew has loudly criticized the initiative since it was proposed.