Jon Lombardo
Jon Lombardo co-leads research and development at the B2B Institute, a think tank at LinkedIn that partners with leading experts to study the principles of growth in b-to-b.
Why Brand Assets Are So Important in B2B Marketing
Robust analysis of over 300 brand assets shows how big the branding opportunity is in B2B. Get started with these five branding best practices.
Why We Need a New Formula for Creativity in B-to-B Advertising
Most ads are failing the likeability test, according to new research shared exclusively with Adweek.