John Piccone is president and chief revenue officer of Simulmedia, a data-driven audience-targeted television advertising company. He is a 25 year veteran of the media and marketing industry holding a range of sales and business development roles at Innovid, HealthiNation, Cadent and 24/7 RealMedia where he was a starting member.
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Marketing has expanded past just legacy brands and ‘others.’
How Algorithms Have Added a Scientific Twist to Marketing
Focusing on the right data will offer a new level of customer insight.