John Larson Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column. Opinion ContributorJohn Larson is the senior partner at John Larson & Company, a pioneer in the field of customer loyalty and the author of Capturing Loyalty. Voice How Greeting Consumers in Stores Can Lead to a Boost in Sales and Retain a New Audience After Holidays Buyers appreciate when they're personally addressed by brands. Voice How to Stand Out and Retain New Consumers in the Back-to-School Shopping Chaos Stores have only gotten bigger with more product stocked than ever. Voice How to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers Connecting with the most satisfied users will often yield the best results.