John Larson

John Larson

Opinion Contributor
John Larson is the senior partner at John Larson & Company, a pioneer in the field of customer loyalty and the author of Capturing Loyalty.

How to Stand Out and Retain New Consumers in the Back-to-School Shopping Chaos

Stores have only gotten bigger with more product stocked than ever.

How to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers

Connecting with the most satisfied users will often yield the best results.