How Greeting Consumers in Stores Can Lead to a Boost in Sales and Retain a New Audience After Holidays

Buyers appreciate when they're personally addressed by brands

When marketers engage with consumers who enter their stores, they see a higher ROI. Getty Images

A positive customer experience doesn’t always have to require a complicated, multilayered engagement strategy. In fact, if your business contains a brick and mortar component, the best approach to improving the customer experience can be as simple as greeting customers when they enter your storefront and walking them to the product they’re looking for. Do that, and you’ll be surprised at the positive impact on your organization’s bottom line.

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John Larson is the senior partner at John Larson & Company.