JoAnn Sciarrino
JoAnn Sciarrino is executive director, Creative Sciences and Measurement, for Omnicom Media Group agency Hearts & Science. An advertising and marketing executive with nearly 30 years of experience, Sciarrino is the former director of the Stan Richards School of Advertising and Public Relations, University of Texas, where currently is still currently a professor.
Is Your Brand Living Rent-Free in Consumers’ Minds?
Why you should be including mental availability in your brand metrics.