Hoang Nguyen, Business Data Journalist, YouGov
What the Pandemic Pet Boom Means for Marketers
Increased pet ownership as a result of Covid-19 has poised the animal care market for growth.
McDonald’s New Loyalty Program Has Burger Fans Lovin’ It
Brands that launch reward programs have the opportunity to increase customer loyalty and purchase frequency, while also creating a direct line of communication to consumers.
How Marketers Can Better Understand the American Gambler
In 2020, a year in which most industries were hit hard by the pandemic, the gambling market adapted and embraced online mediums of reaching consumers.
Heavy Podcast Listeners Aren’t Just Tuning in to Content—They’re Receptive to Ads, Too
Heavy podcast listeners make up 14% of U.S. adults, and how they think about and respond to ads makes them stand out.