Portrait of Erik Requidan

Erik Requidan

Erik Requidan is the founder and CEO of Tradecraft Advisory. Erik is widely regarded as one of the top programmatic advertising operators in the country and works with publishers, ad tech, buyers and advertisers.

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Micro-Targeting Bans on Platforms Is Bad for Marketers on All Sides of the Aisle


Better targeting has helped campaigns of all sizes find a louder voice online, especially smaller campaigns with limited budgets.